How can research on culture, power, and social dynamic improve our understanding of equity issues in bicycling, and transportation more broadly? I gave a talk at the Institute for Transportation Studies at UC Davis exploring how bicycle transportation research planning, policy, and advocacy may better account for complex sociocultural forces, including gender, class, and race. Drawing on a large body of sociocultural research on bicycling from diverse fields such as anthropology, sociology, geography, communications, and cultural studies, which are generally not in conversation with bicycle transportation planning, policy, and advocacy. These fields have complex models capable of addressing the complexity of identity, the innerworkings of power in society, and the nature of inequity. The review focused on culling findings that could speak to issues of equity, diversity, and inclusion in bicycling transportation. These findings coalesced into four recommendations for researching and promoting bicycling as a mode of everyday transportation. The concept of mobility justice will also be introduced as a model for transportation equity research.