Sarah Rebolloso McCullough creates meaningful and respectful dialogue across boundaries that typically divide—between universities and communities, activists and researchers, scientists and humanists, workers and policymakers. The challenges we face moving forward require fostering a spirit of generosity, openness and playfulness in our work. Everyday practices and cultural expertise can be extremely valuable tools for doing this work and enacting change; they can challenge and stretch our typical ways of moving about the world.
She works as the Associate Director of the Feminist Research Institute at UC Davis. This position enables her to promote a research agenda focused on justice and ending all forms of social oppression. Prior to this, she was the Associate Director of the Center for the Humanities at UC San Diego and the Strategic Initiatives Coordinator of Graduate Studies at UC Davis. She earned her PhD at UC Davis in Cultural Studies, where she also worked at the Davis Humanities Institute. Her goal as an administrator and educator in higher education is to create intellectual communities capable of doing more than any of its members could do alone.
Her book manuscript examines the process through which experiences of fun become a commodity. Selling Fun: Mountain Biking and the Commodification of Experience, explains how sensations such as fun and pleasure become attached to certain technologies, spaces, and bodies, and in this process, become something capable of being sold to mass audiences. This project began with a simple question grounded in the current bicycling renaissance: Why do people like to bike? This apparently simple inquiry led her to study the bicycling boom of the 1970s and its most important legacy–mountain biking. A blog emerged from this project, as did an online archival project and a video of her research.
She also conducts applied research on cultural adaptations to climate change with a focus on sustainable transportation through the Bicicultures project and has volunteered with and studied do-it-yourself bike repair spaces.
Fashion and dress remain one of her areas of interest, particularly as it relates to embodiment, technology, and sports. McCullough is also published in Fashion Theory in a special issue on Dress and the African Diaspora, and assisted in the production of two short videos on fashion and textiles: Fifty-Fifty (on athleticism and femininity in roller derby) and Wash and Reuse (on reusable medical textiles).